The “Science” of Vehicle Graphics
Have you ever sat in traffic on your commute to work and and looked over to see a vehicle with eye catching graphics on it? The kind of look that draws you in to get a better look and is truly memorable? Well that is the power of well designed vehicle graphics and wraps. Splashes of color, amazing images and catchy advertising campaigns offer you the great opportunity to create a mobile billboard for your business. The reach of vehicle graphics and wraps far is far more economical than other methods of advertising.
Good news travels fast, but when it comes to promoting your business, nothing spreads your message faster than vehicle wraps. Business owners nationwide are discovering that car wraps and vehicle graphics are the best way to reach customers quickly, effectively and economically. Compared to traditional forms of advertising – outdoor signs, television, print and radio – vehicle advertising can reach more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
3M measured the advertising effectiveness of fleet graphics for Cadbury-Schweppes Company using GPS units to track 10 Snapple® trucks through two major metropolitan areas.
The three-month study correlated truck routes against zip codes and demographic data to deliver the most accurate measurements of message effectiveness, to date.
Key Findings:
- Fleet graphics generate a large number of impressions–in this study, an average of 6 million Prime Daily Effective Circulation (DEC) per truck, annualized.
- Mobile media advertising offers the lowest cost-per-impression of any major advertising medium.
- Routes and messages can be optimized to target specific demographic groups.
- Fleet graphics add a valuable dimension to the advertising marketing mix.
- Opportunity for advertisers.
Q: What is a vehicle wrap or vehicle graphics?
A: A vehicle wrap or vehicle graphics consists of a design which is developed by our staff of designers, then printed on special vinyl wrap and laminated, and finally installed or “wrapped” on a vehicle. The wrap is applied directly to the vehicle. The 
application is so precise it is often mistaken for a custom paint job.
Q: How is a wrap designed?
A: Our amazing staff of designers specialize in Vehicle Wrap design. They work with the client throughout the process to ensure that the message conveyed in the design accurately and appropriately reflects that of the company, product or person. Final proofs, mockups and explanations are always reviewed prior to sending the job to print.
Q: Where do you wrap the vehicle?
A: The wraps and vehicle graphics are applied in our climate controlled garage at Elmark. Our experienced staff of installers take great care to give your vehicle an outstanding look that will show off your business as your vehicles travel through the streets.
Q: Are car wraps applied to windows?
A: Yes, but only rear side and rear windows. Window wraps are printed on a special perforated vinyl that allows the driver to see through the rear and side rear windows.
Q: What if the company information on my wrap changes, can it be replaced?
A: Yes. Graphics, logos, and phone numbers (or any part of the design) can be changed, reprinted and re-installed as overlays on the car wrap.
Q: Will the wrap damage my paint?
A: No. A car wrap when applied and removed correctly, does not damage your car’s OEM paint. In fact, it protects it.
Q: How long will a wrap last on my vehicle?
A: Our wraps will normally outlast the vehicle. You can expect your wrap to last 5 years or longer, as long as you’re careful about high pressure washing.
Q: How do I care for my wrap?
A: It is best to hand wash your wrapped vehicle. In general, avoid power washing and do not use an ice-scraper. Brushing windows and the use of a rear defroster will cause no damage to your window wrap.
Q: What is the next step to getting my vehicle wrapped or lettered?
A: Call now (610-692-0525) or email (sales@elmarksigns.com) to speak with one of our account executives for a free consultation on how Elmark can create a mobile advertising program and design for your vehicles!!
Please contact Elmark Sign and Graphics for a quote on vehicle graphics.